
OUR STORY
Retail Without Boundaries was created to challenge what retail can be.
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From our Pittsburgh studio, we bring strategy, design, engineering, innovation, and execution together under one roof to create smarter, more meaningful brand experiences.
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We move fast, think beyond the expected, and turn bold ideas into retail solutions built to perform in the real world.
[Est. 2018]
PartnershipÂ
Our process is built for high-impact retail innovation.
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We connect big-picture strategy with real-world execution through a disciplined, multidisciplinary workflow. It’s a true partnership—grounded in listening, learning, and delivering exceptional experiences.
Mission: Partnership
We build long-term, collaborative relationships that align our team with yours at every stage.
Vision:Â Be the Brand
We stay close to your customers and your brand, listening deeply so every solution reflects real needs.
Purpose: Exceptional Experiences
We exist to deliver retail experiences that feel seamless, human, and unforgettable.
ProcessÂ

01. Strategy
We turn bold ideas into real-world retail experiences balancing creativity, craft, and technical know-how to make every detail work harder.
We find the opening, challenge the expected, and shape a retail direction that gives brands a clearer way to stand out, connect, and grow.

02. CreativeÂ
We connect the physical and digital pieces behind the experience — creating smarter retail systems that perform in the real world and scale with the brand.
We turn bold ideas into real-world retail experiences balancing creativity, craft, and technical know-how to make every detail work harder.

03. EngineeringÂ
We find the opening, challenge the expected, and shape a retail direction that gives brands a clearer way to stand out, connect, and grow.
We connect the physical and digital pieces behind the experience — creating smarter retail systems that perform in the real world and scale with the brand.
We find the opening, challenge the expected, and shape a retail direction that gives brands a clearer way to stand out, connect, and grow.
We turn bold ideas into real-world retail experiences balancing creativity, craft, and technical know-how to make every detail work harder.
We connect the physical and digital pieces behind the experience — creating smarter retail systems that perform in the real world and scale with the brand.

04. Management
Our project management keeps ideas moving, teams aligned, and every detail accountable — so what reaches the market is fast, consistent, and unmistakably on-brand.
Our Team
Our team is built on true partnership — we work side-by-side with clients as an extension of their brand. We bring deep retail expertise, clear communication, and a collaborative spirit that makes the process as fun as the results are impactful.
Dave Ball
President
Jonathan Palmer
VP of Innovation
Cory Nestico
Senior Director of Client Services
Jose Docabo
Director of Digital Services
Brian Botta
Executive Creative Director
Paige Spang
Senior Account Director
Nalini Boodoosingh
Director of Business Development
Jimmy BillsÂ
Director of Innovation and Prototyping